TORONTO, Sept. 15, 2021 (GLOBE NEWSWIRE) — Pan-X Corp., the makers of “Farmaroot” ginseng products announces their collaboration with NutraLab Canada Corp., a leading private label supplement manufacturer.

Pan-X Corp., one of Canada’s premium functional superfoods manufacturers with a wide range of ginseng-based products in its “Farmaroot” product line up including dried and fresh premium 4 and 5 year old roots, ginseng powders (100g and 20g pouches) and 2 low calorie ginseng beverages, is now launching specially formulated ginseng capsules. Ginseng has long been used as a primary active ingredient in natural supplements and remedies.

“Ginseng has been used for thousands of years by the Chinese as a health supplement to boost vitality and the immune system as well as a remedy for many types of ailments. With Farmaroot, we are bringing all the benefits of this ancient functional superfood to the modern consumer in formats that are familiar and easy to consume. Our collaboration with NutraLab Canada is the next step in the evolution of our products,” explains Daniel Kaye, President and Co-Founder of Pan-X Corp. “We believe that having NutraLab as our manufacturing partner combined with ingredients made from our premium Grade AAA 100% Canadian ginseng direct from our farms is a winning combination that will benefit all Canadians.”

The collaboration with NutraLab Canada means that Farmaroot has access to the best formulations and most meticulous capsule manufacturer in North America with over 25 years of experience. From soft gels and tablets to gummies, capsules and syrups, NutraLab has been formulating and manufacturing many of the natural health products consumers have come to love and rely on.

“We are excited to have Pan-X Corp. choose NutraLab as its partner, helping their Farmaroot brand to become the Number 1 brand of ginseng products in North America,” says Dr. Peter Ou, PhD (Pharm, UCL), Chief Scientific Officer and Director of NutraLab Canada Corp. “Now is the time to migrate ginseng from the traditional ‘food’ category to being recognized as a mainstream nutraceutical additive with health maintenance and pharmaceutical applications. We are proud to help Pan-X achieve this mission.”

Farmaroot, a member of the Ontario Ginseng Growers Association (OGGA), will be announcing its capsule formulations in the very near future with its initial products being sold in major retail stores and online at farmaroot.co

Pan-X Corp.
Pan-X Corp is the maker of “Farmaroot”, Canada’s #1 brand of functional superfoods containing Grade AAA ginseng direct from their own farms. Pan-X Corp. is the largest grower of 100% Canadian OGGA certified ginseng in North America. Pan-X Corp.’s mission is to bring the best quality ginseng to the world in unique and innovative formats that will redefine the “functional superfoods” category where the farm is the manufacturer. Farmaroot will Enlighten positivity and Empower resilience by creating products that enhance mental stamina, balance stress and boost immunity with zero unhealthy additives. (https://www.farmaroot.co)

NutraLab Canada Corp.
NutraLab Canada Corp. located in Toronto, Canada is a leading Canadian contract manufacturer for private label and custom formula natural health and vitamin supplement products. NutraLab is CGM and SQF certified and is inspected by both Health Canada and US FDA. For over 25 years NutraLab has been serving many of the leading brands of Nutraceuticals and health supplements around the world. (https://NutraLabcorp.com/)

Knowing your target market and competition will help you formulate a competitive product that will hit the ground running. You can design your product and even choose which feature you would like to focus on to position it well in the market. 

While it is important to know your competition, it is more important to gain access to your target market and get them buying your product. 

Tip 2: Choosing your supplement manufacturer

Your supplement manufacturer can help you make your product more marketable based on its formulation. They can help you with the processes involved. There are several things you should consider while choosing a manufacturer.

1 – make sure you choose a reputable manufacturer who is known for their quality. They should know their product well enough to answer questions in a timely manner and be able to provide you with evidence or any information regarding the process that you need. Look for reviews on the manufacturer. 

2 – Choose a manufacturer who is NSF compliant. Make sure to verify this before you sign a contract with them. 

3 – Choosing the cheapest manufacturer could mean sacrificing quality. Make sure you choose the best quality for the best price. 

4 – Check to see if your manufacturer provides everything from manufacturing to testing, packaging, labeling, and distribution. This means you can get everything processed through them making your life easier. 

Tip 3 – Working with your manufacturer

1 – Ask a lot of questions! Make sure you know everything possible about the process of developing your product. You can also ask about their experience, certifications, specifications, and testing. Check about the quality of their ingredients, their quality control, and quality assurance. Find out about their order quantities and graphic designers for the product. 

2 – Your manufacturer should want to work with you to make a great product. This means not just saying yes to everything you say. They should provide feedback even if it is an opposing view to make sure that your product meets standards and is delivering on its claims. 

Tip 4 – Optimizing Marketing angles

It is important to pinpoint the key features that will make your product stand out from the competition and make it appealing to your market. Once you have identified these features you can work backward to make sure your product delivers. 

This means going a step ahead in comparison to your competition and not just providing a similar product. This could mean working with the formulation in great detail. A good manufacturer should help you with whatever you need in terms of product development. 

Not all supplements will bring in money. The very first step before you start your own brand is to identify a product that has a market and is trending. An example of a market would be groups or individuals who are trying to lose weight, gain muscle, improve brain function or improve their nutritional intake/overcome the deficiency. 

Tip 2: Choose a market and define its needs

When you choose a product, the market it caters to should be clear. It is important to define all the needs of that market in order to cater to them. It is not why you think your product is important, it is why they think the product is important. A few questions to help you define your market are below

1 – Who is my customer? What do my customers have in common?

2 – Why does my customer need this product? What need does the product fill in the market?

3 – Can my product meet the needs of my customers? What are the obstacles?

4 – Where do my customers shop? Can I sell through these channels? What are the social media/informational outlets used by my customers?

Tip 3  – Know your competition

You need to set yourself apart from your competition. The key is convincing your customer that you have something that other brands don’t have. It isn’t enough to be similar to the competition. There are several factors to consider

1 – Price – know your competitor’s price for the products. You might want to price at a lower point. If you decide to do this, make sure you still have a profit that allows you to succeed.

2 – Your competitors target customer – it is important to know who your competitor is targeting. When looking at target consumers, you may be able to broaden the market for your target consumers in comparison to your competition by doing proper research.

3 – Marketing – know which tools your competitor uses to reach its target customers. You can find new ways to introduce your product in order to gain a customer and stand out from the competition.

4 – Claims – what do they claim their product can do? Do they have disclaimers? How is your product different? By adding claims that your competition does not have, you can set yourself apart. This may involve making changes in product development and can be costly. 

Tip 4 – Planning your customer acquisition strategy

Acquiring your customer can be done through various outlets such as

• Pay-per-click
• Blogging
• Media buying
• Setting up your brick and mortar store
• Direct sales
• Starting your website
• Selling your supplements on e-commerce platforms like Amazon
• Trade shows

Using several of these might also be useful. It is important to be a step ahead of the competition in acquiring customers and their marketing strategies. 

Modern researchers and traditional herbalists have discovered that polysaccharides in Yunzhi possess broad immune stimulatory properties that helps to boster the body’s defenses against microbes and an array of cancers as well. 1. Wound Healing 2. Cancer Support 3. Antioxidant 4. Immune System Enhancer

SPECIFICATION

APPLICATION

Historically Yunzhi has been used for numerous ailments and may of these still remain the focal point for modern uses as well. It has been traditionally used for its ability to support the body inregards to:
1. Helps provide vitality and strength
2. Enhances respiratory health and support
3. Promotes calm and sense of well-being
4. Promotes liver health
5. Enhances energy recovery after exercise
6. Helps strengthen tendons and bones
7. Enhances longevity and wellness

White Willow Bark contains salicin, which the body converts to salicylic acid and has the same effect on the body as aspirin without any of the side effects. In fact, White Willow Bark was the basis for the synthesis of aspirin. History of usage of White Willow Bark goes back as far as 500 BC when ancient Chinese healers began using it to control pain. Native Americans also discovered the value of the Willow tree for relieving pain from headaches and rheumatism and reducing fevers.

Application:
Reduces fever, relieves pain and inflammation, wards off heart attack and stroke, combats certain cancers, prevents migraine headaches

SPECIFICATION

APPLICATION

The benefits of White Willow Bark today are that it is an anti-inflammatory, a fever reducer, an analgesic, an anti-rheumatic, and an astringent. Specifically, it helps to relieve headaches; helps to ease pain associated with inflammatory conditions like rheumatism, arthritis, and carpal tunnel syndrome; and helps to control fevers.

The white Kidney bean extract is processed from organic white kidney bean (Phaseolus V.); of 10:1 or 30:1 ratio, and standardised to 1.0% Phaseoline.

Our body works hard to convert carbohydrates (starches, pasta, breads, etc.) into glucose for energy. When you take in more carbs than you need, your body secretes enzymes designed to convert these carbohydrates into fat.
White kidney bean extract block the absorption of the starch you eat.

The Carbo crabbers can neutralize amylase, an enzyme that breaks down carbohydrates, thus preventing your body from converting carbohydrates into fat. This extract of the white kidney bean naturally and safely prevents the digestion of starchy carbohydrates and reduces the available calories that your body may otherwise convert to fat.

SPECIFICATION

APPLICATION

It is a 100% of natural extract from organic white kidney bean, and used for dietary supplements for weight control.

Wheat germ oil is drawn from the heart of the finest wheat embryo by a refined cold pressing process. This process assures you that these capsules yield the essence of the golden wheat germ in its unrefined, undiluted state. The germ of wheat is the very life of the seed and a rich source of vitamin E, B Complex, plus protein factors. It protects the skin against free radicals and has a powerful antioxidant effect.

SPECIFICATION

Wheat germ oil 1000mg; Softgels, natural, transparent, 16 oblong.

APPLICATION

Drug applied in vitamin E deficiency treatment. Its action reduces the risk of atheromatic circulatory system diseases development. As antioxidant, vitamin E, facilitates free radicals elimination, decreasing their noxious effects. Favourises the immune system function and prevents the noeplastic diseases.

SPECIFICATION

DL-a Tocopherol acetate 400 mg; Softgels, natural, 7.5 ovals.

APPLICATION